Buying a home is broken. We’re building the fix.
Welcome to I’m Buying, the simpler, smarter way to navigate UK property.
We’re here to take the stress out of home buying. With one secure platform, I’m Buying helps you organise your documents, track your progress, and stay in control — all without chasing agents or guessing what happens next.
Whether you're buying your first home or managing a complex move, we give you the clarity and structure the UK market has been missing.
Join us in transforming the way property works and who it works for.
Why does home buying still feel like guesswork?
Buying a home shouldn’t feel like chaos. But for 63% of buyers — it does.
It’s one of the biggest milestones of your life — and yet:
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30% of sales fall through
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Timelines are vague and confusing
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You’re left Googling what a “chain” is or relying on Reddit
We're building I’m Buying to put power and clarity back in your hands.
How It Works
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Create your profile: Store your documents, preferences, and progress in one secure place.
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Get your Buyer Passport: Show you’re purchase-ready and get taken seriously by estate agents and sellers.
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Follow your timeline tracker - See every step, know what’s next, and avoid delays.
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Organise with the document hub: Securely upload, store, and share all your documents with solicitors and brokers
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Ask questions anytime - Ask anything, anytime — from legal steps to lender jargon.
Features
Centralised Document Hub
Store and share key documents securely — one upload, multiple uses.
Interactive Timeline
Always know what stage you’re at — and what’s next.
Buyer Readiness Score
Get noticed in a competitive market with a verified, shareable profile.
Unified Communication
Stop digging through emails. View messages from agents and solicitors in one place.
AI Support via chat
Ask anything, anytime — get intelligent, reassuring answers on demand.
Dashboard View
Monitor your property journey at a glance with clear milestones and progress tracking.
Why you need us
You’ve found the right property… but now what? The process is confusing, communication is poor, and it feels like everyone else is in control but you.
I’m Buying was built to change that. We give you the tools, clarity, and confidence to move through the home-buying journey with less stress and more control.
No jargon. No guesswork. No chasing. Just a smarter, calmer way to buy a home.
Why Now?
Why now? Because the UK property system is broken.
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63% of buyers report high stress and low confidence
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29% of sales collapse before completion
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The average timeline to completion is 6+ months
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Only 1% of buyer-relevant data is easily accessible
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The PropTech sector is growing — and buyers need better tools
We’re not waiting for the industry to change. We’re building what buyers actually need.
Who We Are
I’m Buying is part of Reimagine Group — a portfolio of ventures created to simplify everyday life.
We exist to fix the everyday processes that shouldn’t be this hard.
Our mission is to empower people through smart, human-first platforms — and this is just the beginning.
